About Us

Alasala Alarabia Group is a group of companies with limited liability for for food supply & catering services & importing of  food, meat, poultry  & fish products.

The Group is led by its Chairman  Adeil A. Elmhashahsh with the cooperation of his partners.

The Group located in  Tripoli city , Baghdad Street .

 Alasala Alarabia Group is an  accession of two companies

Alasala Alarabia for food supply & catering services Company.

Alasala Alarabia for  importing food, fresh fruit and meat.

Group Policy

Alasala Alarabia Group deals with its distributors as partners rather than as distributors, this attitude has positive impacts for the consolidation of the relationship and reap fruitful results in the long run.

Also, product quality and competitive pricing has been the biggest concern of the group since the beginning, the group thinks carefully and considers all aspects of the product before sending it to the market.

Group follows up the product starting from the selling points until its arrival at the market and its presentation.

Alasala Alarabia Group knows well that any successful activity needs to have strong and solid foundations, and looks at the relationship with its customers as the most important foundations.

Therefore, the group does not skimp on any features or services such as advertising, special offers, powers of paying, free transportation service, and supports with persons that their mission is to seal the products on the shelves etc…

Also, one of these foundations is the policy of standardization of prices at all areas of Libya, so that all areas have a flat rate for all products in all point of sale which ensures delivering the product to the consumer for the specific price.

Goals

Alasala Alarabia Group takes its responsibility to satisfy the client and the consumer and this is not an easy equation. Therefore, it is always keen to be on the same approach followed since its establishment, and aims to progress at a steady pace for the better.

Alasala Alarabia understanding that there is a link between good performance and the success and the continuation of the group is one of the most important goals of the group.

Alasala Alarabia Group also aims to increase its market share and meet the needs of its customers.

Therefore the group looks forward  to produce goods under its own brand name, taking into account the quality which is the most important principles and standards of the group.

Marketing

The Group has branches equipped with storage and cooling stores in Tripoli & Benghazi,. The Group also focuses on the supply of products to wholesalers and supermarkets in most areas of Libya.

The group owns a fleet of transportation and distribution of heavy, medium and light scale to ensure the arrival of the product in excellent condition from warehouses to the market and took into account the cooling process in such means.
Also, the marketing department supplied the retailers with refrigerators (cooling, freezing), especially for those that require refrigeration to ensure the safety of the product.

Also the group is aware of the importance of advertising and propaganda campaigns and taste campaigns to identify the product to the consumer. The department of advertising is keen to keep pace with global developments in this area step by step, and there are some of our partners that we represent are

Partners

 
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